Anna
Anna is an AI-powered research and analysis platform built for traders, investors, and finance professionals. R4Dev was engaged to transform the existing brand and design foundation into a clean, high-trust launch website, one that communicated AI intelligence without overwhelming a finance-first audience. The project included full website design, content structure, product storytelling, and concepting for the post-launch dashboard across web and mobile, delivering a polished, investor-ready presence for the Anna founders.
(Client)
Anna
(TIMELINE)
2 months
(SERVICES)
Framer Development
UI/UX Design
Copywriting
(challenges)
Designing Anna’s launch website required finding the perfect balance between AI innovation and finance-world simplicity.
1. Building on top of an existing brand and design foundation
The brand and core product design already existed. The challenge was elevating it while maintaining consistency and respecting the founders’ established vision.
2. Communicating “AI” without resorting to cliché AI aesthetics
Finance audiences are not looking for neon gradients, futuristic noise, or heavy visual effects. They want clarity, credibility, and speed.
The challenge: Make the website feel AI-powered, but not AI-gimmicky.
3. Designing for a time-conscious, simplicity-first audience
Finance professionals skim quickly, decide quickly, and value clean layouts over visual spectacle. The website needed:
– fast comprehension
– simple structure
– clear messaging
– zero friction
Balancing this with the founders’ creative ambition was a core challenge.
4. Translating a complex, ambitious founder vision into a structured site
The Anna founders had a nuanced product vision with deep technical layers. We needed to simplify that into a narrative that made sense immediately to traders, investors and analysts.
5. Additional design support beyond the launch site
We also contributed early concepting for the Anna dashboard across web and mobile, requiring us to anticipate the future product direction while staying inside the existing system.
(SOLUTION)
1. A clean, serious visual tone that still felt modern and AI-driven
We crafted a restrained, high-trust website using clean typography, subtle gradients, and light motion. It delivered the feeling of an intelligent AI product, without any of the gimmicks or noise typical of the AI space.
2. A website built for fast, finance-friendly comprehension
The entire IA was designed around quick decision-making. Clear hierarchy, simple blocks, direct messaging, and frictionless flows helped finance users understand the product’s value in seconds, not minutes.
3. Deep founder collaboration to translate a complex vision into structure
Over two months, we worked tightly with the Anna founders to simplify complex technical concepts, shape the narrative, and align the website to the long-term product vision while keeping everything clean and approachable.
4. High-trust UX patterns suited specifically to financial products
We borrowed design principles from institutional trading tools minimal distraction, confident spacing, sharp typography, allowing Anna to feel instantly credible and enterprise-ready.
5. Real-world validation through user interviews with 20+ traders
We conducted conversations and informal user testing with more than 20 traders across the Sydney ecosystem. This feedback validated that our approach hit the mark:
– The level of simplicity matched what traders wanted
– The clean structure helped them understand the product quickly
– The tone felt professional instead of overly “techy”
– The website accurately reflected how they work
This validation ensured that the final launch experience didn’t just look right, it aligned directly with the workflows and expectations of real traders.
6. Forward-looking dashboard concepting for web and mobile
We also delivered early explorations for Anna’s future dashboard experience post-launch, ensuring the future interface would feel cohesive, scalable, and grounded in real trading behaviour.
