Drizzy™
Drizzy™ is our next-generation peanut butter brand built to replace jars, knives, and mess with a squeeze-first experience. We crafted the brand, product strategy, packaging, and digital presence launching a bold, modern DTC food brand designed for speed, convenience, and everyday use.
(Client)
Drizzy™ (In-house Venture)
(TIMELINE)
3 months
(SERVICES)
Branding & Identity
(challenges)
The peanut butter category is crowded, commoditised, and visually outdated. Drizzy needed to:
Stand out instantly on shelf and online
Educate consumers on a new way to use peanut butter
Balance premium branding with mass appeal
Launch lean, fast, and founder-led without over-engineering
(SOLUTION)
What We Delivered
Brand identity & visual system
Product naming & positioning
Packaging design (squeeze bottle format)
Website design & build (Framer)
Social launch strategy & content direction
Go-to-market strategy & launch assets
E-commerce foundations
Brand & Design Approach
We positioned Drizzy as a daily kitchen essential, not a novelty product.
The identity balances:
Playful confidence (approachable, fun, modern)
Functional clarity (fast, clean, no-mess)
Bold shelf presence (high contrast, minimal copy)
The squeeze bottle became the hero — everything else was built around reinforcing that behaviour.
Website & Digital Experience
The website was designed to:
Instantly explain why Drizzy exists
Show the squeeze in action within seconds
Drive waitlist, pre-orders, and social follow-through
Stay lightweight and conversion-focused
Built for speed, mobile-first, and social traffic.
