Brawlers
(Client)
Brawlers
(TIMELINE)
4 months
(SERVICES)
UI/UX Design
(challenges)
Designing for Brawlers and creating Brinko meant mixing creativity, technical constraints, and casino-grade UX in one fast-moving project.
Refreshing and modernising an already-loved concept
Brawlers had a great idea: meme coins visually “fighting” as traders bought and sold in real time. The challenge was uplifting the UI/UX without losing the chaotic, meme-heavy charm that made it special.Optimising the entire experience for mobile
Most users interacted with Brawlers on mobile, but the existing design didn’t translate smoothly. We needed to do get some quick wins on the board for the team so this included improvements with layouts, simplifying controls, and redesigning components for a broader range of screen sizes.Turning the Plinko inspiration into something truly new
We couldn’t just reskin Plinko. We needed a fresh interpretation visually, mechanically, and experientially that fit RealBet’s raw, energetic brand and stood out in a saturated casino space.Balancing meme culture with casino-grade clarity and polish
The product needed to feel fun and chaotic, but also trustworthy. Finding the right balance in colour, typography, and hierarchy was a core design challenge.
(SOLUTION)
1. A UI uplift that modernised the experience while keeping the soul intact
We refreshed the visual language, refined the fight animations, strengthened hierarchy, and introduced a cleaner, more polished layout all without losing the meme-first personality.
2. A fully optimised mobile interface
We redesigned core screens for smaller viewports, introduced simplified navigation, improved tap targets, clarified states, and ensured the entire experience felt fast, responsive, and intuitive.
3. End-to-end design of Brinko a brand-new RealBet casino game
We concepted and designed Brinko, a unique twist on Plinko that maintains its addictive physics-based drop while layering in:
– Brawlers-inspired energy
– RealBet’s raw aesthetic
– fresh board layouts
– customised multipliers
– unique sound + animation direction
Brinko becomes a hero game for RealBet in 2026.
4. A unified ecosystem feel
Both Brawlers and Brinko were designed to align visually with RealBet and the broader McGregor ecosystem, helping all products feel like part of one connected world.
