Real Token
Real - $REAL is the official token of Conor McGregor, powering the next generation of blockchain gaming and digital entertainment. As a cutting-edge Web3 gaming company, $REAL merges crypto, NFTs, and immersive gaming experiences, creating an ecosystem where players can engage, earn, and own their in-game assets. The project includes a full-scale brand identity, UX/UI design, and a high-performance website, ensuring a seamless and engaging experience for gamers and investors alike.
(TIMELINE)
Ongoing
(SERVICES)
Branding & Identity
Framer Development
UI/UX Design
Copywriting
(challenges)
Launching the $REAL token came with a unique mix of pressure, speed and precision.
1. An immovable, high-pressure deadline
We had to concept, design, build, write, and launch everything. Brand, website, token pages, and socials in a fraction of the usual time. The team worked right up until 3 a.m. on launch day to get it over the line.
2. Zero room for mistakes in a crypto environment
Token launches don’t get “version 1.1.” Everything has to be perfect the first time: messaging, tokenomics, compliance notes, UX flows, infrastructure, and brand trust.
3. Rebuilding momentum for a second launch in January 2026
After the initial attempt was paused, we needed to completely reset, correct friction points, and re-generate hype from scratch.
4. Standing out in a crowded, digital-first crypto space
Most token launches feel templated, synthetic and overly digital. $REAL needed to feel like the opposite. Raw, bold, physical, and unmistakably human.
(SOLUTION)
1. A rapid, founder-led execution sprint
We eliminated bottlenecks and worked in tight cycles with instant approvals, building design, copy, UX, and dev in parallel to meet the deadline without sacrificing quality.
2. A clarity-first creative system
We built a visual and verbal identity that stripped out the noise. Bold typography, raw textures, and simple, confident messaging. Every page was tested for clarity, trust, and investor comprehension.
3. A streamlined relaunch strategy
For the January 2026 reboot, we treated it as an optimisation sprint. Refining brand tone, improving token education, tightening flows, and rebuilding narrative hype. The relaunch ran smoother and performed stronger.
4. A brand that cut through the crypto sameness
We leaned into the core idea of “realness” designing a brand that feels physical, gritty, and grounded, not digital and synthetic. The result was a look and feel that instantly stands out in a sea of web3 clones.
